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There are several ways to improve your company’s online marketing strategy without breaking the bank. All it takes is a little knowhow about how to tweak your current campaign and sales procedures. Some of these activities could consist of editing website content, determining niches to exit and enter, implementing social media campaigns, and so on. It also consists of accessing your current strategy to identify areas of opportunity and strength. Nonetheless, here are a few ways to improve your online marketing strategy.

Keyword Research

The first tip for improving your online marketing strategy is to ensure that your website is operating and producing results in an optimal manner. Make sure that all—not just one—of your pages contain primary and secondary keywords that your target audience tends to search for. Traffic for some misspelt keywords is quite rich and you should include them in your keyword list. The Google AdWords keyword tool is one you should use to identify keywords to target. Make sure to consider the level of competition and the amount of traffic for each keyword. Ideally, you want to find a happy medium where you can rank on the first page of Google (within a certain timeframe) for keywords that have adequate traffic. From time to time, review your results to see which keywords are generating favorable results. Likewise, you can give more attention to lucrative keywords and spend less time on less profitable ones.

Website Conversion

As you may know, generating website traffic can be quite challenging. However, once you generate an adequate amount of traffic, you would like to convert as much of it into an action. Common actions include email opt-ins and purchases. A few percentage points increase in conversions can result in a significant rise in revenue and profit. Thus, you should have multiple versions of your websites landing pages. Landing pages include both sales and squeeze pages. You can test these various versions to determine which ones generate the highest conversions. Then you could use these pages, create new pages with the best of all worlds, and run them through split testing. You could either use paid split testing tools or Google’s Website Optimizer. Whatever you do continue to split test your pages on a consistent basis.

Sales Funnel

If you currently sell products, never forget to add the upsell to your online marketing strategy. The upsell occurs when additional products are offered after the initial purchase. Thus, you could generate more revenue per customer on average than if you did not offer any upsells. However, upsells can be a double edge sword since they are currently abused by some marketers. As a result, you may want to include the upsell as part of a package during the initial purchase process. For instance, you can offer three products with the first one representing the regular offer and the other two including upsells. This way you can avoid upsetting some of your customers who are not fond of the upsell process. The key is to test and experiment to find out what works best for your business online marketing strategy.